Web site traffic is really about
learning to master search engine optimization (SEO). If your site gets listed on the first page of the
search engines results for a relevant
keyword, you will have more visitors. Targeted traffic is what you should aim for.
You don't want people looking for motor oil if you sell ipods right!
People who come to your site are either
first time visitors or repeat visitors.
Generating web site traffic for
your online business is making sure
your visitors take some kind of action;
- If you have an opt-in box you can
capture their name and email address.
The strategy then is to keep your
visitors informed and bring them
back to your site.
- Download something for free to
subscribe to your list.
Like a report or ebook.
- Take a survey. Give your visitors
what they want by asking them.
- Buy something from you.
That's the ultimate goal.
Generating web site traffic is making
sure your site ranks well in the search
engines (Google, Yahoo! and Windows Live
Search -formerly MSN- are the
three most popular) when web surfers
search for your site's content.
You want your site
to be prominently visible on the first two pages
when somebody searches for your
information.
Search terms used by web surfers
are called keywords and your web site
pages should be optimized for those
keywords. Long search terms are
usually the most targeted.
SEO or Search Engine Optimization is
your goal.
Generating web site traffic will be easier
when web surfers find you in the top
20 results of their searches. Because
most of them never go to page 3 or more.
But how do you find targeted keywords?
There are free tools available;
Google - https://adwords.google.com/select/KeywordToolExternal
Yahoo! - http://inventory.overture.com/d/searchinventory/suggestion/
Wordtracker - http://freekeywords.wordtracker.com/
Again, you should aim for the most targeted keyword.
The longer the better.
For example; If I am selling online auction tips ebooks and videos.
I am going to optimize for;
- online auction tips ebook
- online auction tips video
- online auction training videos
etc.
You will have a much better chance of ranking high
for those terms because there's much less competition
for general terms like "ebay" or "online auction".
Generating web site traffic is getting the most
targeted visitors a chance to find your
site's quality content.
